• The Magical Kenya Travel Expo, organized by the Kenya Tourism Board, is being held from October 2nd to 4th at Uhuru Gardens in Nairobi. This prestigious event serves as a vital platform for showcasing Kenya’s rich tourism offerings to the global audience, drawing in industry stakeholders and professionals from various sectors.

During the opening ceremony of the Magical Kenya Travel Expo on October 2, 2024, President William Ruto emphasized the government's commitment to enhancing the country's tourism sector.

"We are upgrading our infrastructure, offering incentives to the hospitality industry, and promoting our rich and diverse culture to help attain the full potential of our country’s tourism," he stated.

President Ruto has outlined an ambitious target of attracting 5 million visitors annually by 2027, asserting that achieving this goal requires concerted efforts from all stakeholders in the industry. "Tourism is fundamental to Kenya’s economy, contributing significantly to employment, foreign exchange, infrastructure development, and hospitality growth," he added.

The Magical Kenya Travel Expo, organized by the Kenya Tourism Board, is being held from October 2nd to 4th at Uhuru Gardens in Nairobi. This prestigious event serves as a vital platform for showcasing Kenya’s rich tourism offerings to the global audience, drawing in industry stakeholders and professionals from various sectors.

The expo offers a unique opportunity for networking, business meetings, and discovering emerging travel trends. Attendees can explore Kenya’s diverse travel experiences, ranging from thrilling wildlife safaris to immersive cultural heritage tours, making it an unmissable event for anyone involved in the travel and tourism sector.

With the government's renewed focus on tourism, the Magical Kenya Travel Expo aims to position Kenya as a must-visit destination, fostering growth and sustainability in the industry.