• Kenya's tourism CS Rebecca Miano launches a pledge for responsible tourism ahead of World Tourism Day.
  • The initiative aims to promote conservation awareness and sustainable tourism practices for future generations.
As World Tourism Day draws near on September 27, 2025, Kenya is making a statement not with fanfare, but with a solemn promise.

Tourism and Wildlife Cabinet Secretary Rebecca Miano has unveiled a new Tourism Pledge, calling on visitors to Kenya’s parks, reserves, and sanctuaries to travel not just with curiosity, but with conscience.

“As I enter this park, I do so with respect, gratitude, and a commitment to protect Kenya’s natural heritage,” reads the pledge, a quiet invocation of responsibility that now greets tourists at the gates of Kenya’s wild heart.

The pledge, shared on X by CS Miano outlines a code of conduct that goes beyond etiquette. It urges travelers to keep a safe distance from wildlife, refrain from littering, follow designated paths, and minimize noise. These simple acts that collectively safeguard the delicate ecosystems that define Kenya’s biodiversity.

In a gesture of national inclusion, Miano also announced that all Kenya Wildlife Service (KWS) parks, reserves, and sanctuaries will offer free entry to Kenyan citizens on World Tourism Day. The move is designed to deepen local appreciation for Kenya’s natural treasures and foster a culture of conservation from the ground up.

By encouraging mindful interaction with nature, the government hopes to ensure that Kenya’s wildlife legacy endures for generations—and that every visitor becomes a steward of the land they explore.

For more details on the pledge and World Tourism Day events, visitors are encouraged to consult the Kenya Wildlife Service (KWS) website.

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