• Kenya stands out as a premier tourist destination, with tourism contributing 10.4% to the country's GDP. According to recent UN tourism data, Africa has rebounded from the impacts of the COVID-19 pandemic, welcoming 74 million international arrivals in 2024.

Nature has the remarkable ability to ease anxiety and foster cheerfulness, significantly contributing to our overall happiness. Breathing in fresh air is not only invigorating but also essential for our health and well-being.

Nature-based tourism, often referred to as ecotourism, satisfies our desire for natural experiences while also supporting the health of local communities. If you cherish the outdoors, ecotourism is the ideal travel choice.

Countries thrive on the allure of their stunning landscapes and diverse wildlife. The beauty of national parks, tranquil lakes, and towering mountains attracts millions of visitors each year, generating economic benefits and nurturing a deeper appreciation for our planet.

Kenya stands out as a premier tourist destination, with tourism contributing 10.4% to the country's GDP. According to recent UN tourism data, Africa has rebounded from the impacts of the COVID-19 pandemic, welcoming 74 million international arrivals in 2024.

While many people travel less due to financial constraints, ecotourism offers a unique opportunity. It encourages travel to natural areas that conserve the environment while enhancing the well-being of local communities. In Kenya, one can experience ecotourism through visits to national parks, wildlife reserves, and community-based tourism initiatives.

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Rebecca Miano, the Cabinet Secretary for Wildlife and Tourism, champions ecotourism as a means of community empowerment, in addition to the chance to connect with nature.

“Through ecotourism, we encourage travelers to immerse themselves in the allure of local cultures by supporting community-run tourism projects. This provides a platform for travelers to better understand local people while learning about our rich traditions, history, heritage, and ways of life. Community-based tourism projects are best exemplified through simple gestures like hiring a local guide, dining at a local restaurant, purchasing locally crafted souvenirs, or visiting a community-run cultural village,” she stated.